Building Wealth & generating ALPHA for investors

Our philosophy is to primarily invest in leading, high quality, businesses that can multiply in size over time, and are run by high quality management teams.

About

Founded in 2020, PinkCity Associates is a Jaipur based firm providing asset management services. Our focus is Indian listed equities and real estate. We cater to corporates, institutions, family offices, and individuals from India and globally. The investment management team at PinkCity Associates brings more than 20 years of cumulative experience in investment management.

Huge market opportunity

The bigger the market opportunity, the higher the profit potential.

We look for businesses that are serving an under-penetrated industry with a huge market potential

Scalable business models

The best businesses do not require much capital to scale

We look for businesses that can grow their revenue and increase their market share without spending too much on capex.

Leading company

A handful of companies are true leaders

We focus only on leading companies with a leadership position in product or service. In addition, the company should be able to deliver profitably from its leadership.

Excellent corporate governance

Good corporate governance ensures that business is run in a shareholder-friendly manner.

Poor governance can wreck equity returns. We try our best to identify and avoid such risks.

Highly capable management

Capable management don’t expose companies to unnecessary risk

A leader maintains its status only when it is run by honest and capable people. We focus on teams that know their businesses well and deliver sustainably.

Consistent track record

A proven leader with a consistent track record

We look for companies that have shown consistent growth in earnings while maintaining a healthy balance sheet.

Portfolio Strategy

Our Portfolio Approach

We manage portfolios under one strategy with a focus on investing in leaders.

PinkCity

Strategy

Multicap Growth Equity Strategy

The disciplined approach to investing in industry leaders
Investment in the efficiently-run, growing businesses
Portfolio construct of 15-20 stocks
The investment horizon of 3-5 years
Risk management emphasis on capital protection.

Amogh Suman

Founder & CEO

"Amogh currently leads the investment decision making process at PinkCity Associates. He has over 5 years of investing experience in Indian capital markets. He holds a B.Tech in Computer Science and Engineering from IIT Delhi and is a MBA from IIM Calcutta".

Pritesh Kumar

Quantitative Research Director

“Pritesh has been with PinkCity Associates since inception. He develops sophisticated trading & investment algorithms build on advanced mathematical techniques. He is a Computer Science graduate from IIT Delhi.”

Sandeep Mahala

Founder & Head-Investor Relations

“Sandeep has been with PinkCity Associates since inception. He is a successful businessman. He has over 10 years of investing experience.”

Rajesh Verma

Compliance Officer

“Rajesh Verma has been with PinkCity Associates since Dec 2020. He is a qualified Chartered Accountant and specializes in providing financial services which include facilitating and advising on renewal/fresh credit facilities, investment in Mutual Funds, Term Life Insurance, Medical Insurance, etc.”

Shreyansh Bhatia

Client Engagement Manager

“He has been with PinkCity Associates since Dec 2020. Shreyansh has served clients across India on topics spanning Strategy, Operations & Digital Transformation. He is an expert on Digital & Analytics led solutions in the firm. He has an MBA from IIM Calcutta.”

Sanskar Poddar

Investment Analyst

"Sanskar is passionate about financial markets and futuristic start-ups which leverage technology and create an impact at scale. He values integrity & handwork above anything else. Having completed BBA and CMT Level 1, Sanskar has been with PinkCity Associates from the idea phase. He has been generating alpha passionately in the Indian equity and global crypto markets from past 3 years."